Privacy Policy

1. Data We Collect

We collect the following categories of personal data:

• Analytics data: When you visit our Site, Google Analytics 4 (GA4) collects anonymised usage data including pages visited, time spent on pages, referral source, approximate geographic location (country/city level), device type, browser type, and screen resolution. Your IP address is anonymised by Google before storage.
• Contact form submissions: When you submit a form on our Site, we collect the information you provide, which may include your name, email address, company name, website URL, and the content of your message.
• Newsletter subscription: If you subscribe to our newsletter, we collect your email address.
• Cookie consent preference: We store your cookie consent choice locally so we can respect your preference on return visits.

2. Cookies We Use

Our Site uses the following cookies:

• _ga: Set by Google Analytics 4. Used to distinguish unique users by assigning a randomly generated identifier. Expires after 2 years.
• _ga_*: Set by Google Analytics 4. Used to persist session state and track interactions across pages. Expires after 2 years.
• zerglo_consent: Set by our Site. Stores your cookie consent preference (accepted or declined). Expires after 1 year.

Analytics cookies are only loaded after you provide consent through our cookie banner. If you decline, no analytics cookies are set and no usage data is collected by Google Analytics.

3. How We Use Your Data

We use personal data for the following purposes:

• Website analytics: To understand how visitors use our Site, identify popular content, and improve the user experience. Our lawful basis for this processing is your consent, provided through the cookie banner.
• Responding to enquiries: To reply to messages you send through our contact form. Our lawful basis is legitimate interest (responding to a request you initiated).
• Marketing emails: To send you newsletters and updates about subscription commerce, Shopify development, and Zerglo news. Our lawful basis is your consent, given when you subscribe. You can unsubscribe at any time using the link in every email.

4. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described above:

• Analytics data: Google Analytics retains data for 14 months, after which it is automatically deleted.
• Contact form submissions: We retain form submissions for up to 24 months after your last interaction with us, unless you request earlier deletion.
• Newsletter subscribers: We retain your email address until you unsubscribe or request removal.
• Cookie consent preference: Stored in your browser for up to 1 year.

5. Third-Party Services

We use the following third-party service that may process personal data:

• Google Analytics 4: Provided by Google LLC. Analytics data may be transferred to Google servers in the United States. Google is certified under the EU-US Data Privacy Framework. For details on how Google handles data, see Google's Privacy Policy.

We do not sell, rent, or trade your personal data with any third parties for their own marketing purposes.

6. Your Rights Under UK GDPR

Under the UK GDPR, you have the following rights regarding your personal data:

• Right of access: You may request a copy of the personal data we hold about you.
• Right to rectification: You may request correction of any inaccurate or incomplete personal data.
• Right to erasure: You may request deletion of your personal data where there is no compelling reason for its continued processing.
• Right to restrict processing: You may request that we limit how we use your data in certain circumstances.
• Right to object: You may object to our processing of your personal data where we rely on legitimate interest as our lawful basis.
• Right to data portability: You may request that we provide your data in a structured, commonly used, machine-readable format.
• Right to withdraw consent: Where processing is based on consent, you may withdraw that consent at any time. Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within 30 days.

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

7. Cookie Consent Mechanism

When you first visit our Site, a cookie consent banner is displayed at the bottom of the page. You may choose to accept or decline non-essential cookies. If you accept, Google Analytics cookies will be set and analytics data will be collected. If you decline, only the strictly necessary consent preference cookie (zerglo_consent) is stored to remember your choice. You can change your preference at any time by clearing your browser cookies and revisiting the Site, which will trigger the consent banner again.

8. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this page periodically.

9. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us at:

Zerglo
Email: [email protected]