ButcherBox For Pets
— Dog Quiz
Multi-step personalisation quiz with 32,000+ recommendation combinations driving subscription conversion.
Client: ButcherBox For Pets
The Story
ButcherBox For Pets needed a way to match dog owners with the right subscription plan based on breed, size, activity level, and dietary needs. With over 200 product combinations, the recommendation engine had to be sophisticated enough to generate accurate, personalised results — and engaging enough to prevent quiz abandonment.
We built a custom multi-step quiz in Symfony that integrates with the Shopify storefront via app proxy. The system analyses 15+ pet characteristics using conditional logic to generate over 32,000 unique recommendation combinations. Progressive profiling gathers information gradually, keeping the experience conversational rather than clinical. Lead data feeds directly into the subscription sign-up flow and email nurturing sequences.
Subscription conversion increased 35% in the first quarter, with quiz completion rates consistently above 78%.
The numbers that matter.
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